How to Handle Top Level Content for Marketing Packages

Everywhere on all sites, the more unique content the better. Lanier is a perfect example of god awful.

So, the best bet is to use common sense.

Example:

I am a BK attorney and have 5 offices and 15 attorneys, with 3 attorney in each office. Instead of 15 attorney profiles on every site, the correct thing to do would be to have the 3 that are in that office. This makes it unique for the geo-site. Also for the firm overview, it should be customized to the city. It can be close but should NOT be identical.

Things like blogs and what not SHOULD NOT link back to the main site as technically, if they have 5 offices there is no "Main Site". They are all trying to compete, so don't sacrifice one for the other.

Different Example:

I am a criminal defense attorney. Single shot. I am doing 5 niche sites and 1 main site. The Firm Profile should be customized to the niche site… I practice White Collar Crimes such as:…. And for the attorney profile it would be ideal if there was a different intro paragraph to introduce the attorney and the areas he practices.

Things like In The News and Blogs for this guy could link back to the main site as they will be helping the main site out. That's ok. Technically the niche sites aren't as difficult to get into as the main one, so it's ok that the niche site links back to the main site (because there truly is one) and it's ok to have links back to the main site in the footer or on the side nav.

When in doubt, just ask Bunnz for his advice in an email. He should be doing this on the BUNNZ- ® transfer form, which I am not sure if this is being done or not.